Current 2016 Healthcare Fellow, Cassie Mitchell, explains how your brand can lead to potential growth

DOES YOUR HEALTHCARE BRAND NEED TO EVOLVE?

By Cassandra Mitchell, VP of Marketing & Business Development, Hospice of the Bluegrass

Meidcal News September 2016

As competition and consumer choice in healthcare providers continue to grow, healthcare brands are more important than ever. Brands, at their core, are key to differentiating one provider from another. A brand is shorthand for everything a provider organization stands for – particularly the promise of what it delivers to its consumers and its reputation for sticking to that promise. When a healthcare brand builds strong recognition, differentiates itself from competitors and creates preference among its audiences, that brand is in an enviable position for growth. Read more…